A presentation by Qube Companies

A future of family dinners,
already decided.

Otty plans seven dinners every Sunday — calibrated to your family's tastes, your kids' picky lists, and how busy your Tuesday really is. This is what we're building, when it ships, and where it's going.

Jun 2026 · Alpha · Beta Jul 7 · iOS Sep 1 · Android Oct 1
read on
5:47 PM, Tuesday.

The kitchen doesn't know what to do.

Every household with kids runs this loop. Three apps open. Half the freezer thawed. Soccer pickup in 20 minutes. The same conversation, every week, at the same time.

Tuesday · 5:47 PM
What's for dinner tonight?
Idk what do you want
I asked first 😅
We have chicken? Maybe?
Liam won't eat that with the sauce again
Ella wanted tacos
We did tacos Sunday
…uber eats?
— happens 3.4 times per week in the average family kitchen
Sunday, 9:14 AM.

A letter arrives. The week is decided.

Otty plans seven dinners every Sunday morning — before the week begins. The kids' picky lists, the cuisines you love, the Tuesday that has 25 minutes and the Friday that has time. All of it, already accounted for.

otty
Dear family,
this week's table is ready.
Arrives every Sunday, before 10 AM
How it works

Three things Otty does, so you don't.

No new habits. No bigger app stack. Just one weekly letter and a kitchen that already knows what's for dinner.

i.

The Plan

Otty picks seven dinners around your cuisines, allergens, and how busy each night really is. Different every week — never random.

"Tuesday = 25 min · Friday = bake-time OK"
ii.

The List

Ingredients combined across the whole week, skipping what's in your pantry, ready for Instacart in one tap.

"32 items · sent to Instacart in 1 tap"
iii.

The Learning

Rate, swap, skip — Otty remembers. Next Sunday's plan reflects what your family actually liked.

"Otty noticed: no tomatoes for Liam"
A week with Otty

Tap a day. See your Tuesday already decided.

Seven dinners. Different cuisines. The variety your family actually wants — never the same meal twice in a month.

Week of June 1
7 dinners · tuned to your house
Lemongrass Pork Banh Mi Bowls
Vietnamese
35 min · 4 servings · pork, rice, herbs
35
min on Tuesday
In the app

A kitchen that fits in your pocket.

Plan tab, today's dinner, rate-and-swap, family tuning — all under one Otty stamp. Tap a tab to see each surface.

9:14 ●●● ●●● 100%
This week's table

Week of June 1

Mon
Banh Mi BowlsVietnamese · 35 min
🥖
Tue
Chicken FajitasTex-Mex · 25 min
🌮
Wed
Salmon DonburiJapanese · 30 min
🍣
Thu
Lamb KoftaMiddle Eastern · 40 min
🥙
Fri
Coconut CurrySouth Indian · 35 min
🍤
Sat
Brisket SlidersBBQ · 45 min
🥪
Sun
Roast Pork LoinComfort · 90 min
🍖
Tonight, Tuesday

Time to cook.

Tonight's dinner
🌮
Skillet Chicken Fajitas
25 min · 4 servings · Tex-Mex
"Otty knows Tuesday — 25 min, kid-friendly, no tomatoes for Liam"
After dinner

How was it?

Banh Mi Bowls
Chicken Fajitas
"Otty learned: next week, fewer fajitas, more banh mi style"
Your household

The family table.

A
Anna
primary cook
P
Philip
grills on Saturday
L
Liam, 8
no tomatoes
E
Ella, 11
eats anything spicy
What you're looking at

Four surfaces. One thought.

Every Otty surface answers one question and gets out of the way. The Plan is your week-at-a-glance. Today is what you cook tonight. Rate is how Otty learns. Family is how Otty knows.

Tap the tabs to see each one. The same letterhead, the same calm, no matter where you are in the week.

— always Sunday-morning energy.

The path forward

From Alpha to Sep 1 launch, in thirteen weeks.

Compressed schedule. Beta launches Jul 7. Public launch Sep 1. Tap any phase to see what's in it.

Phase 0 · Done May → Jun 2
Alpha foundation

Crash-free iPhone build. Otty rebrand shipped. Feedback wired to admin.

+ see deliverables

What shipped

  • Build 12 with alpha framing + 4 bundled weeks of meal data
  • Crash-free launch on Apple-Intelligence silicon (4 load-bearing native disables)
  • Feedback collection → Firestore → admin dashboard
  • Otty rebrand: marketing site + admin dashboard (mockup 06b)
  • Trademark exposure resolved (Our Table → Otty, ottypro.com secured)
1
Phase 1 · Now Jun 3 → Jun 14
Alpha testing window

11 days. Friends and family on the app. Capture top friction + top gaps. End cleanly.

+ see deliverables

Goals

  • 10–20 alpha families actively trying the app
  • Surface top 3 friction points + top 3 expected-but-missing features
  • Decide what must be in Beta vs. what can wait

Concrete work

  • Build number captured in FeedbackSheet (admin sees it)
  • Admin dashboard: filter by app version + CSV export
  • Remove "Continue as Guest (dev)" button before wider exposure
  • Firebase Authorized Domains: add ottypro.com
  • Triage feedback 2× per week
2
Phase 2 · Sprint Jun 15 → Jul 6
Beta build sprint — AI + learning loop

Three weeks of focused build. Real AI plans replace bundled weeks. Rate / swap / skip working end-to-end. Pro tier gates scaffolded.

+ see deliverables

AI plan generation

  • Cloud Function scaffold (Node, callable RPC)
  • Claude Sonnet 4.6 via Anthropic SDK + prompt caching
  • Prompt: cuisines, allergens, family profile, weeknight rhythm
  • Output validation (7 dinners, allergen check, variety check)
  • Per-plan cost telemetry in admin (target <$0.05/plan)
  • Graceful fallback to bundled when AI fails

Learning loop MVP

  • Rate UI on dinner cards (loved/meh/skip)
  • Swap modal: 3 alternatives → pick or regenerate
  • Skip-night state (leftovers / takeout / out)
  • Picky-list capture from rating history
  • Basic "Otty learned" telemetry

Pro tier scaffolding

  • Entitlement check helper (useIsPro hook, returns true for all in Beta)
  • Feature gates wired but no-op
  • Documentation of what's gated where
3
Phase 3 · Beta live Jul 7 → Jul 31
Beta testing · iOS + Android port

50–150 Beta families on real AI plans, iOS first. All Pro features unlocked. Android port begins mid-Beta, parallel — Android Beta opens late August.

+ see deliverables

Goals

  • 50–150 Beta families on real AI plans
  • AI plan quality: ≥80% loved/meh, ≤20% skipped
  • Retention: ≥60% of testers still using at end of Beta
  • Price-sensitivity signal via founding-member presell

Concrete work

  • Beta tester onboarding email + "what's new from Alpha" notes
  • TestFlight Public link strategy decision
  • In-app NPS-style prompt at week 2 ("would you pay $4.99/mo?")
  • Crash + cost monitoring reviewed daily
  • Ship 1 reactive Beta build per week
4
Phase 4 · Money Jul 15 → Aug 7
Monetization + founding-member presell

Parallel to late Beta. RevenueCat integrated. Paywall built (not enforced). Founding-member offer captures pre-launch commitments.

+ see deliverables

RevenueCat + paywall

  • SDK + entitlements + product catalog
  • App Store IAP products (monthly + annual + founding)
  • Paywall UI in Otty letterhead aesthetic
  • 14-day free trial (no card on first install)
  • Restore purchases + refund-handling flows

Founding-member presell

  • Landing page at ottypro.com/founding
  • One-time $99 commitment via Stripe / RevenueCat web
  • Cap: first 100 founding members during Beta + launch week
  • Founding-member badge in app (year-1+ visible perk)
  • Email confirmation + onboarding sequence
5
Phase 5 · Launch prep Aug 8 → Aug 31
Public launch readiness

Checklist execution. App Store assets polished. Trademark filed. Domain swap. All deferred-from-Alpha hardening closed.

+ see deliverables

App Store

  • Display name swap: "Our Table" → "Otty"
  • App icon redesign (coral stamp on cream paper)
  • 5–10 screenshots, all device sizes
  • App Store description rewrite (Otty voice from 06b)
  • ASO keyword research + privacy nutrition labels

Branding + legal

  • Otty trademark filing (ITU, USPTO, class 042 + 009)
  • Domain swap: ourtablepro.com → ottypro.com
  • Email + support transition to @ottypro.com

Tech debt clearance

  • Re-enable expo-updates (currently disabled)
  • Re-evaluate AppleAuthentication + screens.enableFreeze
  • Migrate from -dev to production Firebase project
  • Security rules audit · npm audit triage
6
Phase 6 · Launch Sep 1 (iOS) · Oct 1 (Android)
Public launch

iOS App Store goes public Sep 1. Android Play Store follows Oct 1 — four weeks of iOS shakedown applied to the Android launch. Founding-member offer becomes Launch Week limited (7 days).

+ see deliverables

Launch week

  • App Store listing goes public
  • Paywall enforced for non-grandfathered users
  • Founding-member becomes "Launch Week" — capped 7 days
  • Press / social / email push
  • Monitoring dashboard for D1/D7/D30 retention live
7
Phase 7 · Growth Sep → Q1 2027
Post-launch growth

Depth features compound. Partner sync, pantry intelligence, deep Instacart integration. Picked 1–2 at a time based on retention data.

+ see deliverables

Tracks (sequenced by retention signal)

  • Partner / household sync — invites, shared docs, per-user ratings
  • Pantry intelligence — manual list, decay timers, deduction
  • Instacart depth — full cart, multi-store, substitution prefs
  • Content — photos, instruction polish, nutrition facts
  • Website depth — blog, how-it-works, press kit
Two tiers, one promise

Free shows the future. Pro is the product.

Free is "Otty for a single eater on a small cuisine list" — usable. Pro is the actual product — for families with complexity. Pricing validates during Beta.

Free trial
$0/14 days
No card. Real Otty. 14 days to decide.
  • Full Pro features unlocked
  • Real AI plan generation
  • Up to 6 family members
  • All cuisines + allergens
  • Picky-list per family member
  • Unlimited swaps + skips
  • Partner sync (real-time)
  • Pantry intelligence
  • Instacart deeplink
Start free trial
Founding Member
$99/once
Lifetime Pro · capped at 100, during Beta + launch week only.
  • Every Pro feature, forever
  • Founding-member badge in-app
  • Direct line to product team
  • First look at all new features
  • Locked at $99 — no future surprises
  • Help shape what comes next
  • Available after launch week
Reserve a seat
After your trial, if you don't subscribe, your last plan stays viewable in Lite mode — read-only, plus a rotating library of sample weeks. Subscribe anytime to start planning fresh.
The future

A reachable horizon, in five numbers.

The market is enormous. Even a tiny fraction of US households-with-kids becomes a real business. Drag the slider below to see what each adoption level looks like.

~50M
US households w/ kids under 18
Otty's primary addressable market — the people who actually need a weekly plan.
$39/yr
Annual Pro subscription
Less than one DoorDash dinner per month. Saves families ~3 hours/week of decision-load.
7
dinners per week · per household
Real, calibrated, allergen-safe — every Sunday before 10 AM.
Beyond Pro

What Otty becomes by 2027.

+ partner sync

Two-person Otty.

Both partners see and edit the week. Real-time. Conflict-resolved. Every "what about Tuesday?" decided together.

+ pantry brain

A kitchen with memory.

Otty remembers what's on the shelf, what's expiring, what you ordered last week. Grocery list reflects the gaps, not the wishlist.

+ Instacart depth

One tap, full cart.

Full cart push, multi-store routing for the cheapest path, substitution preferences honored. Commission revenue per order.

o

Come to the table.

Otty is invite-only during Alpha and Beta. Public launch September 1. Founding-member seats — 100 of them — open with the Beta on Jul 7.

Reserve a seat
iPhone required · No card needed